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Pfizer, a leader in the pharmaceutical industry, was considering a variety of strategic approaches to grow shareholder value and align its portfolio of businesses with a new strategy for the company. This resulted in Pfizer Animal Health needing to recreate itself as a new spin-off brand.

Lippincott worked closely with Pfizer to create this new brand, with a new name. While working at Lippincott I created the visual system for this brand. In that process I defined it's look and feel through imagery, typography, color and layout in various situations and environments.


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Watch Out Lover is the third album by Norwegian artist Hearfelt. His most ambitious to date, this album and the world that was built around it was extremely rich. Combining Brutalism and Rococco, this world was opulent as well as aggressive.

I worked as Art Director to Hearfelt from conceptualization through the launch of House of Heartfelt, a new entity to hold the creative output surrounding the artist and his collaborations.

Watch Out Lover had a timed release that included two singles, Blindfold and The Things. Before the full release much of Norway, and parts of the rest of the world were wallpapered with black and white posters to create anticipation.


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Video of Performance.
Typography and graphics in this video are not by me.

Created to replace the High Line's newsletter the quarterly magazine was created to help convey the quantity and range of programs that make this park a cultural institution as well.


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Founded by the actor and director Robert Redford in the mountains of Sundance, Utah, in 1981, Sundance Institute has grown into a global nonprofit cultural organization that advances the work of storytellers in a variety of disciplines. Best known for the Sundance Film Festival, one of the largest showcases for independent cinema in the world, the Institute is also a resource for thousands of independent film, theater and music artists through its year-round labs, programs and initiatives including the Feature Film Program, Documentary Film Program, Theatre Program, Creative Producing Initiative, Film Music Program, #ArtistServices, and many more.

While working with Paula Scher at Pentagram, we created a new identity for Sundance Institute and a flexible identity system that can be customized for the Institute’s many programs and initiatives. Bold, iconic and memorable, the identity is based around the simple form of a bright yellow circle, a play on the Institute’s name. I also worked on the identity for the 2012 Sundance Film Festival while working with Paula Scher.


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Heather Christensen Smith is a private Art Advisor. Smith's experience with Cooper Hewitt, the Metropolitan Museum of Art, and the Musée des Arts Décoratifs, Paris decided to create her own private consultancy to businesses and private collectors.

I was contacted by Smith to create an identity and set of materials for this new enterprise. I was impressed by the graceful professionalism of our interactions and created an identity that could convey that.





Done at Pentagram for Paula Scher. For this competition we created a system for drawing typography that while never exactly the same, each variation would be recognizable as part of the same system.

Other team members on this project: Lisa Kitschenbeg, Drew Freeman, Linxiao Tan


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The High Line book was my first project working on Paula Scher's team and it's still one of my favorites. Working with so many amazing images of what I consider to be the most interesting urban design experiments, I put together what became almost a three hundred page book chronicling the High Line from it's beginning as an industrial shipping route to the present day park. The images are enough by themselves, but the story of how it came about written by Friends of the High Line founders Joshua David and Robert Hammond makes for an extraordinary and entertaining read.

Done at Pentagram for Paula Scher
Other team members on this project: Lisa Kitschenberg


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As Microsoft prepares for the launch of Windows 8, the new version of its operating system, it has announced a bold new identity that takes the iconic Windows logo back to its roots—as a window.

By Windows 7, the logo had become more of a flag than a window. Working with Paula Scher at Pentagram we created a system of basic perspective and geometry that could work not only for Windows, but for the entire suite of titles under the Microsoft name.


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Founded by the designer Eve Blossom, Lulan Artisans is a pioneering for-profit social venture that designs, produces and markets contemporary textiles made by over 650 weavers, dyers, spinners and finishers in small workshops in Cambodia, India, Laos, Thailand and Vietnam. Lulan provides workers with fair wages and benefits, creates jobs, preserves artisanal skills and promotes economic stability. The company is built on a sustainable business model that has the potential to change the world.

Done at Pentagram for Paula Scher
Other team members on this project: Res Eichenberger


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Heartfelt, the solo project of Brede Rørstad came back to have me create designs for his 2010 effort GOODENOUGH. A set of album covers were created sticking to the Heartfelt theme of strict geometrics, but this time incorporating imagery and color.


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I created a wedding invitation that referenced the maritime themes of the Red Hook location of the ceremony.





While acting as a consulting Art Director for the digital company International Time Machines I created an identity for their TIMELINKS project.


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This graphic identity for the 2012 Sundance Film Festival is on the idea to “Look Again.” A theme important to Robert Redford who challenges his entrants to alter the perception of the viewer. This particular idea is based on a quote by Henry Miller: “One’s destination is never a place, but rather a new way of seeing things.” We aimed to capture the bold spirit of the work, and the combination of the beautiful Park City landscape with the powerful imagery from the films.

Done at Pentagram for Paula Scher
Other team members on this project: Lisa Kitschenberg, Reed Bergoyne


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The Ethical Butcher (aka Berlin Reed) is a longtime vegan turned meat eater, and he's is building a network of local farms to source meat from, as well as hosting dinners and classes aimed at educating people about how to eat meat responsibly.

I designed a system of logos for different applications, patterns, and did two photo shoots for press images.


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West 86th: A Journal of Decorative Arts, Design History, and Material Culture was a complete reboot of the Bard Graduate Center's journal effort.

This reboot scheduled for 2011 included a whole new name and approach. I created a new identity, print journal design, and web presence that aimed to be far more than simple digitization of the printed version. The web presence had published articles, digital born projects from scholars and students, a blog concerned with the world of cultural studies.


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I joined Paula Scher at Pentagram to complete a new identity for the Bard Graduate Center: Decorative Arts, Design History and Material Culture (BGC). Founded by Susan Weber in 1993 the school concentrates on the history of the material world and the design and architecture that surrounds us.

After completing the identity, I became the art director for BGC where I expanded the identity to all areas of the institution and work on the ambitious publishing projects within the BGC


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Working as a hired gun for heeb magazine I created this editorial layout for a Natasha Lyonne article. Using imagery taken in a bakery and a title about a "sweet comeback" I created typography that felt very much like a patisserie.


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